Today is a historic day. Not only did I finally get my head round blogging, but I also clicked on my first banner. No kidding!
I was checking the Guardian website this morning and for the first time my attention was drawn to the advertising around the article. Result!

I’ve always been a bit skeptical about banners. Last year, Han Hoogerbrugge, an animator/director I work with at my agency Pixelspew, was asked to design an interactive banner for American communication giant Comcast. Despite the fact that the result was fun and playful, we were both wondering who actually clicks on these things. Judging by the agency’s reasonable budget, it had to be quite a few people, but we couldn’t help thinking that the whole banner thing wasn’t really communicating clearly. 

But this ad (for a credit card) does its job well. The reason is that it plays with the boundaries of the banner. There isn’t a direct link, but you see a guy handcuffed to the edges of the banner, trying to free himself. Very visual and you can’t help but notice him. And then he pulls another screen across the banner to reveal the message. Pretty clever. Shame though that the ad wasn’t interactive. But still, I made the Guardian a bit of money today.

So welcome to this blog. Hopefully we can share some thoughts on all things creative. On the beautiful, exciting, interesting, funny examples, but also on the ever-changing media landscape and the role creativity can play in that.

Fill me in, contradict me, give me a shout.