splitscreen
This ‘music video multiplex’ for Pop Levi is already a few weeks old, but at the time I hadn’t started the noble art of blogging yet, so I thought I’d post it again. In case you hadn’t seen it.
Although I really like the idea, the execution isn’t overly great. So it won’t be long before someone really explores the interactivity opportunities. I’d like to see more screens. And why not more moments where you have to pause/play/rewind to complete the video. Or make your own version for that matter.
I reckon this could be something for director/artist Roel Wouters, you know: him from the live-installation trampoline concept for the rather fantastic zZz video.
Which by the way has just been re-used for this car ad. Quite badly re-used, I should say. Bit missing the point really.
Does anyone know whether Roel got to make that himself? It’s the same music, but I heard that he declined.
4 Comments, Comment or Ping
grr
Update from Roel and his agency Nexus (via email): the idea was actually licensed, it was directed by Michael Gracey at Partizan and you can read more about it here: http://www.creativereview.co.uk/crblog/looks-familiar/
Jul 24th, 2008
han
Rafael Rozendaal uses the Pop Levi principle in: http://www.burningcigarette.com/
Jul 25th, 2008
Ola
hmm, I think the ad was awful,
the music video was OK, but I would have done more with the concept.
the amount of interaction between the screens is minimum, perhaps that is the point, but it could have been “smarter”
Yo!
Jul 25th, 2008
grr
That Burning Cigarette piece is nice.
Jul 28th, 2008
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