Comments on: mobile tv viewing

By: Wessel van Rensburg

Wessel van Rensburg — Thu, 28 Aug 2008 16:41:52 +0000

Apologies iTunes should have read iPhone 3G launch.

By: Wessel van Rensburg

Wessel van Rensburg — Thu, 28 Aug 2008 16:40:31 +0000

Weather was skewed towards an older male demographic, but was surprisingly high on other demographics including young ones.

Celebrity news was very high for females and received very little male viewership. sport very male. So no surprises. On the whole the service was consumed by a lot of young people, but less so than we expected as 3 has a very young audience relative to other UK mobile networks.

I saw lots of Rhythm people updating their statusses on LinkedIn and was wondering what was going on. Surfed to their site and their was no announcement, but now it makes sense.

It is bit surprising since the mobile market in the UK is very mature, and so is the advertising market. My guess is that the company is refocussing its efforts in he light of the iTunes launch. Perhaps they will become an iTunes and Android app player.

On the other hand this just highlight the difficulty of making money of advertising on the mobile.

One thing is sure is that it has (and in the UK had) a lot of very smart employees.

By: grr

grr — Wed, 27 Aug 2008 10:18:55 +0000

@Wessel: Great to hear indeed. But it doesn’t surprise me really.

Did you guys have any info on viewing habits? I presume it’s not those 14-year old kids checking the weather forecast.

And have you seen this? http://www.paidcontent.co.uk/entry/419-mobile-ad-firm-rhythm-new-media-pulls-out-of-uk-and-india/. RNM has just left the UK. Seems like the sums don’t add up just yet.

By: Wessel van Rensburg

Wessel van Rensburg — Mon, 25 Aug 2008 03:45:43 +0000

Rhythm New Media had close to 90,000 streams per day (if my memory serves me correct) when they launched their service with 3 in the UK.

Weather report video clips were by far the best performers you’d be dissapionted to hear.

News did well, news of all sorts, celebrity news, even business news and of course sport. And current movie trailers.

The take home lesson for me. Mobile is even a more ‘current’ platform than the PC.

You’d rather wait and watch something on a bigger screen if your looking to be entertained.

It’s the informtional value of video that works on mobile.

By: grr

grr — Mon, 18 Aug 2008 10:19:18 +0000

Impressive figures. No surprise that the Dutchies are doing it right again.
So yes: this unique, exclusive, live content works.
I would love to see some figures from the BBC on their Olympic mobile coverage.

By: erwin blom

erwin blom — Sun, 17 Aug 2008 20:55:28 +0000

NOS (Netherlands) video figures Olympics:

8 million live views in 8 days
3 million on demand views in 8 days
63.000 concurrent viewers on peakmoments
433.000 unique visitors peak in first 8 days