http://leftrightandcentre.net/2008/11/24/moonwalking-bears-update/ Clips and cuts of creative communication. Musings about the modifying mass of media. And acerbic and acrimonious alliterations as well. Tue, 30 Mar 2010 06:36:28 +0200 http://wordpress.org/?v=2.8.4 hourly 1 http://leftrightandcentre.net/2008/11/24/moonwalking-bears-update/comment-page-1/#comment-156 grr Tue, 09 Dec 2008 15:03:23 +0000 http://leftrightandcentre.net/?p=74#comment-156 Hi Fergus, Thanks a lot for taking time to clarify. Much appreciated. But phew! For a second there, I was worried. So I can only agree with you: it's not simple, but a great idea like this will still work. Having said that. If you don't mind me asking: in your opinion, how much of the campaign's success is due to seeding and how much due to 'real' word-of-mouth? Hi Fergus,
Thanks a lot for taking time to clarify. Much appreciated.
But phew! For a second there, I was worried.
So I can only agree with you: it’s not simple, but a great idea like this will still work.
Having said that. If you don’t mind me asking: in your opinion, how much of the campaign’s success is due to seeding and how much due to ‘real’ word-of-mouth?

]]> http://leftrightandcentre.net/2008/11/24/moonwalking-bears-update/comment-page-1/#comment-155 Fergus Adam Tue, 09 Dec 2008 14:43:14 +0000 http://leftrightandcentre.net/?p=74#comment-155 I was rather misquoted in the piece in the Observer. My point was that you have to work much harder to make a successful viral these days. We're obviously thrilled with the success of the campaign. I was rather misquoted in the piece in the Observer. My point was that you have to work much harder to make a successful viral these days. We’re obviously thrilled with the success of the campaign.

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