Fashion is a notoriously closed-off world, but even this mythical industry is now opening up to its audience. 
SHOWStudio, the brainchild of fashion photographer Nick Knight, has been an internet-based fashion platform for a few years now. Since 2006 Knight’s approach has been to show the creative process as much as possible. Very 2.0 and what-not.

I had kind of forgotten about the project, but I just rediscovered them because of ‘Let There Be Light’, a 3-day fashion shoot that had a live video-stream as well as a Twitter feed. I only just heard about it (2 weeks late), so can’t say how well it went, but judging from the (edited) video excerpts, it looks beautiful and interesting. A great way of inviting the audience into your universe.

Next: the interactive Twitter-Skype-controlled fashion shoot. “Agyness, can you give me that look again, straight into the web-camera”.