Comments on: the year of online video http://leftrightandcentre.net/2009/01/13/the-year-of-online-video/ Clips and cuts of creative communication. Musings about the modifying mass of media. And acerbic and acrimonious alliterations as well. Sat, 28 Nov 2009 22:42:22 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: grr http://leftrightandcentre.net/2009/01/13/the-year-of-online-video/comment-page-1/#comment-1072 grr Wed, 14 Jan 2009 14:35:47 +0000 http://leftrightandcentre.net/?p=95#comment-1072 Hey Erwin, Good to see you on here. I would make the distinction between 'creative communication' and the more 'artistic creativity' (for lack of a better word). And I think they go both hand in hand. I agree with you that conversation has become a major element in (digital) creative communication. But I what I'm excited about is that brands seem keen to embrace video. And more importantly, spend more thought/time/money on it. Which means there will be more creative commercials or branded content or whatever, appearing online. As 1 element to get that conversation going. I realise I'm talking mainly about how brands can do this, but that's something the creative in me is looking forward to. All the best for 09 by the way. Hey Erwin,

Good to see you on here.

I would make the distinction between ‘creative communication’ and the more ‘artistic creativity’ (for lack of a better word). And I think they go both hand in hand.

I agree with you that conversation has become a major element in (digital) creative communication.
But I what I’m excited about is that brands seem keen to embrace video. And more importantly, spend more thought/time/money on it.
Which means there will be more creative commercials or branded content or whatever, appearing online. As 1 element to get that conversation going.
I realise I’m talking mainly about how brands can do this, but that’s something the creative in me is looking forward to.

All the best for 09 by the way.

]]> By: erwin blom http://leftrightandcentre.net/2009/01/13/the-year-of-online-video/comment-page-1/#comment-1064 erwin blom Tue, 13 Jan 2009 22:30:48 +0000 http://leftrightandcentre.net/?p=95#comment-1064 Question, aren't you thinking too much as a broadcaster when you talk about creativity? I agree that video is going to be important, but maybe even more as a communications tool. A tool people use when they communicate. The most important thing of internet in my view is the change from publication to conversation. It feels like you're looking at the changes as a way of telling a story, whereas i think the way people communicate changes / has changed. Question, aren’t you thinking too much as a broadcaster when you talk about creativity? I agree that video is going to be important, but maybe even more as a communications tool. A tool people use when they communicate. The most important thing of internet in my view is the change from publication to conversation. It feels like you’re looking at the changes as a way of telling a story, whereas i think the way people communicate changes / has changed.

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