The power of a good, creative music video remains. Here’s another commercial that’s inspired by a pop promo.

I guess that’s what those poor, struggling, starving, but highly creative music video directors are left with these days. Get the chance to develop a strong conceptual, visual idea, hoping that it will be picked up by an agency creative.
Still, they have to be kind enough to ask you to direct it. That’s the case here though: both films were done by the same director, Tom Kuntz, who recently also directed that rather fun Cadbury’s ad. Busy chap. 

But I always found it strange that production companies (who ‘rep’ their directors) don’t find ways to make more use of their roster’s creativity. In times of convergence, cross-platform and transmedia, should a production company not (partly) act as a creative agency as well?