Too many friends on Facebook?
But don’t have the guts to ‘un-friend’ the ones you don’t actually know? The ones that keep annoying you with uploading ‘funny’ pictures of their pet crocodile? 
If you were living in the States, Burger King would have given you a really good incentive to ditch them all. They promised a to give a free Whopper to anyone who got rid of 10 friends. The campaign ended 234,000 ‘friendships’ before they pulled the plug. After all, as some kind of proof, it needed to send a message to the ‘un-be-friended’, saying they were dropped. Which is not how Facebook likes to play the game. 
Read more about it here.
A little cyber-cruel, but I wouldn’t have minded coming up with the idea.
Campaign by Crispin Porter & Bogusky.