In one my last posts I mentioned the power of frameworks that could create a bit of structure in ’social curating’. Same goes for self-publishing, I feel.
It’s all good to wack your film onto YouTube and hope that millions of people will fall over laughing. But there’s so much content around these days, it could be a rather difficult task to get noticed. Even if you’re a genius at adding the most inventive tags to your work and twitter about your output like there’s no tomorrow. 
So attaching it to an existing brand, placing it in an existing environment (could just be a YouTube channel) is possibly another efficient way of getting your work noticed. If a trusted brand says you’re good, you’re good. 

Anyway, all very heavy words to say I really like what the guys from 99$ Music Videos are doing. They’re asking film makers to hook up with musicians and make a video for 99 dollars. In one day. They’ll show it. 
A very fun and pure idea that’s all about creativity and the basics of music videos. But if they get enough people to send in material, they may just become a little hub for creative music videos. And I’ll definitely follow them to spot new talent. 

Via @camlevin