Here’s a great idea that breathes new life into the struggling format of the tv commercial. Get your audience to make it.
Not some competition where you ask people to create the whole film. That has been done before and generally only appeals to the more hardcore creatives. But get the public to submit small bits and pieces, so everyone can easily participate and the result is a collaborative effort. 

Belgian mobile provider Proximus are making a stop-motion tv commercial based on photos that people have uploaded. Not just any pictures; people get clear guidelines. Currently they’re running an animated storyboard as a tv ad, pointing people to a website where they can upload their pictures to match specific frames of the storyboard.

Genius! Lots of fun! Immediate result for the people who participate! A very well executed website. Very little brand pushing going on there. 
And if they succeed, they’ll get the world record for most locations/actors/directors in a tv spot.

I was checking it over the weekend and people have already gone out of their way to shoot great stills. Check out the scene where people ‘fly’ around the little park. Someone had some fun with that. 

The only thing I’m missing is some form of identifying the names/locations of the people that are submitting. And maybe leave comments. That would have turned it even more into a social event.