Following on from the previous post, I’m finding out that the fashion world is embracing the world of film-making in the most creative way. 

I already mentioned SHOWstudio, who have a great collection of fashion-inspired films. But what about JCDC versus Logo, a brilliant piece of animation made by French agency Four H, for the new Spring/Summer collection of JC de Castelbajac. Amazing stuff.

And what about Viktor & Rolf, who skipped their show at the Paris Fashion Week and instead created this online environment, including a full 9-minute catwalk video, featuring only 1 model (direct link via SHOWStudio)? Full creative control, plus making the ‘catwalk’ accessible to all fashion-fans. The fashion world has all of a sudden become quiet a bit more interesting to me. 

And production companies should take note, because it seems that the fashion world has a bit of money to spend.