Left Right & Centre » Film http://leftrightandcentre.net Clips and cuts of creative communication. Musings about the modifying mass of media. And acerbic and acrimonious alliterations as well. Thu, 04 Feb 2010 10:28:44 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 fashion and video http://leftrightandcentre.net/2008/12/02/fashion-and-video/ http://leftrightandcentre.net/2008/12/02/fashion-and-video/#comments Tue, 02 Dec 2008 11:07:22 +0000 grr http://leftrightandcentre.net/?p=80

Following on from the previous post, I’m finding out that the fashion world is embracing the world of film-making in the most creative way. 

I already mentioned SHOWstudio, who have a great collection of fashion-inspired films. But what about JCDC versus Logo, a brilliant piece of animation made by French agency Four H, for the new Spring/Summer collection of JC de Castelbajac. Amazing stuff.

And what about Viktor & Rolf, who skipped their show at the Paris Fashion Week and instead created this online environment, including a full 9-minute catwalk video, featuring only 1 model (direct link via SHOWStudio)? Full creative control, plus making the ‘catwalk’ accessible to all fashion-fans. The fashion world has all of a sudden become quiet a bit more interesting to me. 

And production companies should take note, because it seems that the fashion world has a bit of money to spend. 

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