I’ve always floated around the music industry in some shape or form and I’ve always been surprised how un-creative the environment (and its output) is; despite the fact that there are so many talented people involved.

When I was commissioning music videos (I still do the odd one), I always felt there were quite a few other ways of translating music into moving image or into a (dirty word coming up) ‘campaign’. But there weren’t many examples and everyone kept making music videos; some great ones, lots of disposable ones.
But it seems the music industry is coming round and is no longer completely averse to exploring non-traditional routes. [Read more]

After my post 2 weeks ago about the use of split screen, I received another example from Straighty 180, a production company in Sydney, who made this music video last year. On the first level it’s just a normal, narrative music promo, but part of the concept was a website where the original video would play splitscreen with another video, together revealing more about the storyline.  
Not as interactive as the Pop Levi experiment, but nevertheless a pretty interesting example of cross-platform approach, still quite rare in music video land. 

A while ago, it was announced that Euro RSCG had bought a majority stake in The:Hours. At first I was excited. An advertising agency buying a record company! Non-traditional thinking! Convergence! Bring it on! I like all these new business models; they’re new, they’re different and, who knows, they may even work. 
But now I feel a bit weird about it. I’m not sure I completely get it.  

Why exactly is Euro RSCG doing this? In the press blurbs, they talk about ‘access to artists’ and ‘future-facing business models’. Now, The:Hours is not a traditional label; it also does ‘music content production’, like this. But if the advertising industry needs better/cheaper/quicker access to music creators and the copyright on songs, surely they could have bought a specialized music production agency. 

And I don’t get the fact they’re interested in a record label. If the plan is to discover the new Justin Timberlake, so McDonalds will háve to come to Euro RSCG for their new version of ‘I’m lovin’ it!’, then that’s quite risky, no? 

I know music is extremely important for brands and the last few years the trend has been shifting towards custom content (remember the Nike/James Murphy, Nike/Cassius and CocaCola/Jack White collaborations), but I’m just not 100% convinced by this one. 

What am I missing? Enlighten me!

Bloody Radiohead. They’ve done it again.

While the music video industry is nervously looking around, trying to avoid gloomy nose-dive scenarios, those Radiohead fuckers do something no one else has done before. Again. 
An interactive, no-camera-just-code, ready-to-remix video experiment.
Genius, right? Or is it just another marketing ploy, as cynics were keen to point out  last year when the band gave away their album on a pay-as-want basis?

I think you can judge from a few angles. 

[Read more]

What do you so wish?

In the category ‘pretty-useless-but-absolutely-great websites’: I So Wish. 
Although tagging it as ‘useless’ is maybe a little harsh. Especially for the makers.
Because creator Andrew Dubber, one of the leading bloggers about the music industry (check out New Music Strategies) started it ‘to make money while sleeping’.

In his recent post about how he and his programmer friend made this site, he extrapolates his concept to the field of the music industry. He pretty much recommends musicians to come up with a similar ‘cash machine’, instead of chasing the rock ‘n’ roll dream of getting signed to a record label, tour the world and make/burn heaps of cash. If they want to be creative, that is. 

Which makes total sense to me. [Read more]