Not-so-well-known online book retailer wants to become more-known. Brazilian ad agency comes up with an extensive campaign that includes technology, some guerrilla stuff, social media, viral marketing and a cool product too.
This is ‘The Living Book’, a book that’s written by people and that changes on a weekly basis. 

The book consists solely of QR codes (those weird matrix-type square things that are being used for mobile tagging). And when you take a picture of these codes with your mobile phone, each one will translate into a new bit of content every 7 days. 

So far so cool, but it doesn’t stop there. The bits of ‘content’ are actually Twitter messages that include the words ‘love’ or ‘hate’. Great gimmick, nice campaign, lovely way to integrate UGC, interesting technology. And apparently, the book sold out in no time.

Creative Review has a nice write-up about the whole thing.

Does anyone have any other good examples of QR technology being used creatively?

One of the most intriguing artists that has used, abused and appropriated the www with freshness and creativity is Han Hoogerbrugge. Artist, animator, designer, interactivist, call him what you want, but he’s always been intriguing, if only for his constant consistent attire of pin-striped suit.

And this week seems to be Hoogerbrugge’s week.

If you happen to be in Rotterdam, go check out his interactive installation ‘What You Say Is What You Get’, commissioned by the Boymans van Beuningen museum. He’s been developing a keen interest in installations recently and this is a next step. 

And then there’s the release of ‘Modern Living’, a book-cum-DVD all about Han and his wide range of work. A monograph as they say. It’s been a while in the making, but it’s all yours now. Check out Submarine Channel for more info.

And if you like the darker side of Han’s work, you should visit his new project, Prostress 2.0, an intriguing series of  ”Daily fresh servings of professional stress”. Different, as they say. 

I like the man. 

“You couldn’t ketchup even if we handed you the tomatoes”. Wouldn’t you hire the people who came up with such a spot-on tagline to invent some crazy shit for your company/campaign/cat’s 5th birthday party? These guys can turn a toilet brush into something exciting.  
And now my friends from Knotoryus have published a little book, called ‘Face Everybody And Rule’. 
They’re a creative (their ideas!), fashionable (their style tips!) and generous (their champagne!) bunch, so if you happen to be in Ghent, Belgium, pick up a copy and see if it lives up to the slogan.