Augmented reality is the new buzz word it seems. The technology itself has been around for a while, but all these nerds (they’re not nerds? yes they are nerds) are starting to use it to make amazing applications. So it’s getting interesting for a non-techie like me.

The ones that are getting me interested are mobile services like Wikitude and Layar. They are basically applications that, using the phone’s camera, recognise where you are and tell you what what’s around you. A very useful little tool and I presume it will allow people and businesses to add descriptions, making it both social and commercially viable. And as the new iPhone comes with a built-in compass, I’m sure these applications won’t just be limited to the Android phone for long.

On the gimmicky side, you have things like the BMW Z4 interactive 3D game. Gimmicky, yes. Pointless, yes. But as my friend here in the studio just said: “That’s something my dad would love!”. So it’s yet another tool in the box for brands to raise awareness and to get people to create their own content.
Although the app only seems to allow you to export the final result as a still and not show the whole process, like the video this smart chap made.
Still, the BMW tv ad is a little crap, even if it was just for not pointing people to the game.

UPDATE: I forgot that @philtidy mentioned last week that the US Postal service was using AR too to let people measure which box they need for their parcels. Nice.

Not-so-well-known online book retailer wants to become more-known. Brazilian ad agency comes up with an extensive campaign that includes technology, some guerrilla stuff, social media, viral marketing and a cool product too.
This is ‘The Living Book’, a book that’s written by people and that changes on a weekly basis. 

The book consists solely of QR codes (those weird matrix-type square things that are being used for mobile tagging). And when you take a picture of these codes with your mobile phone, each one will translate into a new bit of content every 7 days. 

So far so cool, but it doesn’t stop there. The bits of ‘content’ are actually Twitter messages that include the words ‘love’ or ‘hate’. Great gimmick, nice campaign, lovely way to integrate UGC, interesting technology. And apparently, the book sold out in no time.

Creative Review has a nice write-up about the whole thing.

Does anyone have any other good examples of QR technology being used creatively?

Aaron Koblin was part of the team that made that Radiohead-video-without-cameras and these are some amazing visualisations from US flights paths that he made. Check out the animation here.
Can we have that hanging on the wall please, with live updates, as a living painting?
In any case, another great Koblin example of technology meeting art. 

By the way: suggested by @bbhlabs, a rather inspiring bunch. Because yes, I got on Twitter (@leftrightcentre). When friends start sending you emails, saying “I wouldn’t have to email you this link, if you were on Twitter”, you know it’s beginning to make sense.
So far, so fun. I’m enjoying it and do think I’ll start finding it useful.

Apologies for the shocking lack of posting activity recently, but I’ve been on holiday in Japan. And guess what: the internet access there is surprisingly limited. Wireless: forget it. Internet cafés: if you ask, they look at you like they’ve seen a ghost. Because wifi is sooooo 2004-5-6, sir. Everybody over there is on their mobiles, surfing the worldwide wap web. Interesting. 

Anyway, Japan is a crazy, beautiful, funny place with lots going on. And they have good beer. So I’ll try to filter the creative info in my head into a few posts over the next few days. 

The first pleasant surprise came straight when we arrived. 

It turned out that the Tokyo flat that we had rented through a friend of a friend belonged to French ‘conceptual stimulator’ Item Idem. Not just a flat, more like a 3-room-installation-stroke-gallery. Thanks Cyril, for letting us stay in your crazy place. 

Yes, it’s true. Everything and everyone in Japan (or at least in Tokyo) is designed. Even the local laundromat looks cooler than the average London flat. Definitely cleaner. And technology’s everywhere.

So a company like Kenwood happily experiments with the design of their speakers. Check out these 2 beauties, which we saw at the Morphonics launch. The left one is meant to be hugged, so the bones in your body enhances the sound or something strange like that.
And the right one, designed by Claudio Colucci, was completely made in corian and costs something like €60.000.

Colucci is a pretty interesting designer. Some of his stuff is a little too organic for me, but at least he has a sense of humour, lacking in most design. I particularly enjoyed his Mutant Attack chairs, which were shown at the very nice Clear Gallery, next to some Japanese 60s/70s design classics from Shiro Kuramata.  
And he’s a funny chap in real life too. Him, his girlfriend and producer/curator Laurent took us out a few times and fun was had by all. I’ll never forget Claudio’s karaoke rendition of Eminem’s ‘Lose Yourself’.
Yes it’s true, everybody does karaoke in Japan. 

I was chatting with my friend ZuluZulu the other day about digital media (he’s a bit of an old school new media dude; you know the ones; they were programming CD-ROMS when I was still impressed by Word and survived the dotcom-crash) and got talking about Joost, the much-hyped, long-forgotten Future of TV. The application that was going to change the way we watched tv. Or content, I should say. 
Whatever happened to them, we wondered? And shouldn’t they be doing something with a browser (it was the day that Google released Chrome), incorporate their software into a more user-friendly website. 

Well, speak of the devil etc etc. Turns out that Joost is no longer focusing on letting you download a software application, but are integrating their p2p technology into a website and the browser, thus bringing it closer to the likes of YouTube.
It looks pretty nice and seems to focus a lot on community (something they’ve been talking about for ages), but there’s still the million dollar question. Or two. While ZuluZulu is worried the ISPs may get a bit iffy, my main issue is still content.
I talked to Joost more than 2 years ago about sourcing (more left-of-centre) content for them and while at the time they were very close to signing some big players, it must be going slower than they expected. Admittedly, they are getting deals with the CNNs and the Warners of this world and there’s some decent stuff in their catalogue, but we’re not yet seeing the top raters like The Wire or an international sports event. Which I think they may need to get that all-important ‘critical mass’.

Let’s see how much more money the owners want to throw at it. They have a lot (remember they sold Skype and Kazaa), but I hope it does well, because I always thought Joost was going to make a difference. 

More info and pictures at Techcrunch. 

When bands ask their audience to participate in their new music video, it generally doesn’t get much further than a cameo in the audience of the ‘club-performance’ or at best, the chance to use the artists music to send in your own creation. Apart from the fact that cynics see it as a cheap way of getting result, it’s pretty standard fare. But here’s an interesting one: a music video project that’s based on technology and a global community of UGC-makers.

For their next video, Chemical Brothers and Nexus Productions are asking people around the world to upload a still or short video, documenting “the insanity that goes on at the stroke of midnight”. That’s a nice idea in itself, but the makers want to have material that’s “related to the specific point of origin”, so it can be uploaded and tracked via Google Earth. 

Collaborative, open, global and creative. Who knows what the end result will be, but I like the idea of it already.  

For the full brief, go here (open until August 25).